Designing Org Culture
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2026

Autumn

Current cohort

Dates
Sept 22 – Dec 6, 2026
Meets
Tuesdays & Thursdays, 4:30–6:20pm, Stanford d.school
Teaching team
Kursat Ozenc, Shannon Mahon

Culture design now has to work toward both technological adoption and human flourishing. Student teams partner with two health organizations on the same challenge — onboarding — mapping how new people learn what is expected of them, AI agents included, and running live culture experiments against what they find.

Arc

  1. 01

    Module 1: Fundamentals of Culture Design

    Weeks 1–2

    Intro to human-centered culture design, invisible drivers of behavior, ritual design and share-outs, meeting partner organizations.

  2. 02

    Module 2: Culture Program Design with Partner Org

    Weeks 3–10

    Discovery through employee interviews and journey mapping, synthesis into insights, reframing the design challenge, and prototyping culture interventions with a partner org.

Partners

MDLIVE

A virtual care company in the Evernorth (Cigna) group. How do you onboard contracted physicians into the platform — its AI agents and its quality standards — so that they do good work, want to stay, and hold to the standard?

San Mateo Medical Center

San Mateo County Health's medical center. Onboarding — how new people arrive, learn what is expected of them, and decide to stay. The specific framing is being scoped with the class.

Guest speakers

Martin GonzalezPrincipal of Org Design and Development, Google DeepMindKate JudsonEmployee pathwaysSenior Director, People, Places, and Culture, AdobeBob SuttonCreative ritualsStanford UniversityDan KleinLecturer in Management, Stanford GSB; Advanced Lecturer, Theater and Performance Studies

Forces in play

ValuesPracticesArtifacts